Wisconsin Design Team was created by UW-Madison graduates with a taste for fashion, design, and everything Wisconsin. WDT is an officially licensed retailer and manufacturer of UW - Madison merchandise. All merchandise is designed and produced in house. We strive to capture the essence of what it means to be a Badger fan and Wisconsinite.


Our flagship location, 417 State Street, opened in June of 2023 and we couldn't be more excited to be in the heart of Madison. We love the badger community and creating partnerships within the University and people that make Madison what it is.

Stop by, we'd love to see you!