WDT x Champion

For UW-Madison's Homecoming in October of 2023, WDT teamed up with Champion to create a Homecoming collection that encapsulated all that it means to be a badger. We wanted this collection to bring together generations of Alumni with current students and we did just that. 

Owner, Josh Kuhn, and Wisconsin football cornerback, Alexander Smith, teamed up with professional videographer, Alex Kiander, to create this promotional video which illustrates the community that our clothing brings to campus and the city of Madison. 

Our store team planned an event for the release of the collection, this 'tailgate' event brought in hundreds of students, alumni, and other community members. As a small business we're thankful for this opportunity and the ability to create a space for camaraderie in downtown Madison.